SELINA CHO (SEOYEON)INFO
Graphic Designer skilled in book design, motion graphics and branding. Enjoy and don’t hesitate to get in touch.Email:

A



Hyukoh’s throughlove LP Cover

I designed a lp cover for the Korean indie rock band Hyukoh’s album ‘through love’. The subtle yet rhythmical notes are highlighted through the movements of the album title ‘throughlove’ and the highlight on the letter ‘o’ on the front cover. 

Three distinct colors of black, green and a hint of yellow are used to enhance the simple and peaceful aura of the album itself.

  1. Front Cover
  2. Back Cover
  3. Liner notes
  4. Bossa Nova Booklet



B



nothing matters

“What we require is silence; but what silence requires is that I go on talking.”
John Cage, 1961

Nothing Matters was created as part of my graduate thesis project, exploring the multifaceted concept of nothingness as experienced in everyday life. Through the lens of art, philosophy, and daily encounters, the thesis highlights how absence and silence in art and design evoke emotion, provoke reflection, and challenge societal norms. It underscores the interconnectedness of existence and the transformative power of embracing ambiguity and stillness.

The book’s design embodies these ideas through deliberate simplicity. I selected the classic serif typeface Plantin for its clarity and readability, paired with a minimalist layout. Bound with a single thread, the spine is left exposed and the remaining thread uncut—revealing the raw, unembellished essence of nothingness in its physical form.



C



Short Stories About Cats


I designed and hand-bound a book of short stories about cats, experimenting with an unconventional binding method. The structure features a continuous red paper strip that folds over each signature, complemented by an additional strip to identify page numbers.

For the paper, I chose MASA, known for its smooth texture on one side and roughness on the other, which perfectly suited the intricate binding technique. The process was both precise and labor-intensive, but the final result reflects a seamless fusion of design and storytelling.




D



Motion Graphics for Never Alone: Video Games and Other Interactive Design





E



Study of Pika


Cross disciplinary research on American Pika. I focused my initial research on the habitual behavior of American Pika which is to live in between the rocks of high mountains and collecting grass inside their little cave for the winter. 

Pika communicates through specific squeaking sounds, which inspired me to create a Pika version of the alphabet with the help of ChatGPT. I designed the letters based on the shape of the rocks they may live in and the shapes are chosen by the sounds of the alphabet. 

  1. Pika’s home
  2. Pika Language Riso Poster
  3. Pika book



F



eyekon museum

Eyekon Museum celebrates the rich history, cultural significance, and technological innovations of eyewear. It serves as a vibrant hub for exploration and creativity, bringing visitors of all ages together. 

Art For Your Eyes - We emphasize that every pair of glasses is a work of art, meticulously crafted to enhance both your vision and your personal expression.

  1. Promotion posters
  2. Promotion posters with custom tickets
  3. Offerings - t-shirts
  4. Wayfinding system



G



Hard-boiled Wonderland and the End of the Ball



H



Artbook | 예술 작품


I love visiting art museums in New York and often take pictures of artwork descriptions that resonate with me. However, I rarely revisit them in my photo album. 

To truly reflect on the pieces I love, I created a book that replicates the typography of these descriptions while including a Korean translation for easy readability.


I



Invisible Boredom


Moving to the United States to study Design was both exciting and daunting. My first semester was filled with unfamiliarity and excitement, from my first day at the apartment to exploring Brooklyn. Over two years, I’ve grown accustomed to my surroundings, no longer needing maps and knowing shortcuts. 

While I miss the thrill of new experiences, I’ve come to understand, through concepts like Psychogeographical Boredom and Invisible Cities, that this transition to familiarity is natural. Documenting these initial feelings through photos and writings helps me remember the excitement of the newness.