Concept Ideation for Luxury Brands
(Tory Burch, Armani Beauty, Reflex Group)

Photoshop, 2024

During my internship at Reflex Group, an international Branding agency, I presented various concepts and art directions for luxury brands such as Tory Burch, Armani Beauty, as well as the agency. Below are some of the works I have done using Adobe Photoshop and Adobe Illustrator.

[1] Tory Burch Christmas Launch: Tory Factory

Inspired by Santa’s Toy Factory, me and my co-intern come up with a unique Christmas theme of Tory Factory for the upcoming Christmas Perfume Launch in New York. The new perfumes are displayed on a moving conveyor belt. Various interactive activities are offered, such as a photobooth with sample perfumes and lucky draw machines welcomed by an elf.


[2] Armani Beauty

Coming up soon


[3] Reflex Group 2024 Christmas Gift

I created several designs for Christmas Gifts prepped by Reflex Group. The theme is simple and luxury, so I came up with designs on at-home items such as a candle with sophisticated shape, a matchbox, and diffusers.